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Is an influencer a legit career?

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Many young adults are aspiring to become social media influencers as a career, although the income potential remains questionable.  Has social media influencer marketing proved itself as a career worth…

Is livestream commerce about to break through?

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In an article for Harvard Business Review, a Wharton marketing professor argues that livestream commerce is fast becoming the medium of choice for online shopping, but technology and marketing’s learning curve…