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The M&M’s Color Purple

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Traffic on the official M&M/Mars Web site increased 145 percent during the week ending 19 May. Visitors logged on to participate in the Global Color Vote for the newest M&M…

Coke TipToes into the Chocolate Drink Arena

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The Coca-Cola Co. plans to launch a chocolate dairy drink called “Choglit” this summer. Is Coca-Cola’s expanding brand portfolio a requisite requirement for maintaining its position in the marketplace? Does…

Is Kmart Caught in a Doom Loop

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When companies run into trouble, the desire for a quick fix can become overwhelming. Lurching from one solution to another, the company never gains any traction. Has Kmart finally learned…

7-Eleven Looks to Cash-In Online

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7-Eleven plans to allow its interactive kiosks to accept cash for online purchases later this year. Will 7-Eleven’s interactive kiosk be successful with the convenience store’s customers?

BBQ Set Favors Ozzy’s Wife and Spider Man

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In anticipation of the summer barbecue season beginning this weekend, a marketing agency released survey results of favorite barbecue personalities, the economy and world peace as part of its research…

Couples Work at Working at Home

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Amid layoffs, restructuring and a boom in mobile-office technology, about 1.5 million couples now work together full time from home, either in a family business or in separate businesses or…

Woolworths’ HBC Gets Ugly

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According to a report on the British newspaper site, the Woolworths chain’s struggles continue as it revealed disappointing sales and admitted its HBC-focused general stores had been a failure. What…

Outside Sales Reps Rock

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The best available statistics indicate that about 50 percent of all companies operating in North America use a contract sales force in some capacity. In general terms, are retailers, better…

Drug Prevention Takes a New Tact

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A survey reveals that the nation’s most prominent anti-drug campaign has been largely ineffective. However, a growing body of scientific research is beginning to identify several basic principles proven to…

It Takes a Meijer Village

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Meijer unveils four new “village-style” stores today in Bolingbrook and McHenry, Illinois, Madison Heights, Michigan, and Columbus, Ohio. Will Meijer’s village concept stores be a hit with consumers?

Tips on Marketing to Kids

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Many marketers are surprised to find that in marketing to kids, every dollar spent can deliver three dollars of value. Which categories are most underdeveloped for the kids market? What…

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