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Will Unilever Clean-Up On #CleanTok?

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Unilever announced a partnership with TikTok, based around the platform’s cleaning community  #CleanTok, that aims to tap into a growing trend of “GenZs who see staying home and cleaning as…

Are Standardized Metrics What Retail Media Needs?

13 Comments
Albertsons Media Collective, Albertsons’ retail media arm, unveiled a preliminary framework last week at The Cannes Lions International Festival of Creativity in France to help standardize specifications and methodologies across…

Which personalization techniques work best?

17 Comments
According to a new report, the three most prevalent personalization tactics are predictive personalization, email send-time optimization and buyer journey-based personalization. What do you think are the most effective, most…