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Commentary and Discussion From the Retail Community

BP: Green or Green Washing

9 Comments
This is not the first time that BP’s “green” credentials have been called into question. The former British Petroleum, which has billed itself as being beyond petroleum with ads about…

Brands Recruit Word-of-Mouth Ambassadors

7 Comments
While word-of-mouth is always a great way to build brand exposure, some are questioning their value if the recommendations are driven by free gifts. In a new word-of-mouth marketing strategy,…

Back by Popular Demand

7 Comments
Ah, nostalgia. Many of us have fond memories of food and drink that we no longer find readily available. But thanks to the wonders of the internet, thousands of candy…

Teen B-T-S Spending Coming Up Short

10 Comments
While many retailers are blaming high gasoline prices and mortgage jitters for their recent sales woes, some market observers are wondering if some more serious fundamental challenges are creeping into…

Drug Ads Booming

4 Comments
A study released last week found that the pharmaceutical industry’s direct-to-consumer advertising increased more than 300 percent in the past 10 years, while regulatory scrutiny of the ads’ claims has…

Wal-Mart Looking to Fill New Niches

19 Comments
According to a Wall Street Journal report, Wal-Mart is in the process of developing new concept stores it plans to roll out next year. The new formats include a smaller…

GHQ: The hot foods

9 Comments
Consumers have been examining ingredient lists for years, but the growth of the wellness industry has brought this behavior to the forefront. It is no longer sufficient for a granola…

Counting the Miles and Measuring Footprints

10 Comments
RetailWire’s Editor-in-Chief George Anderson recently had us discussing “locavores.” A related term that has gained traction in the U.K. is ‘food miles’. Many people believe that knowing the distance food…

Telling Stories for Profit – Part 1

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“The story form over time has been proven and demonstrated over and over again across all cultures to be the single best way to transfer information, belief, history,” Ryan Mathews,…

Grocery Chain Keeps It Fresh

12 Comments
Whole Foods and Trader Joe’s capture most of the headlines, but there is another specialty grocer that has achieved some pretty impressive results, even if it has done so with…

Gen Y Nation Declares No Texting Zone

16 Comments
Marketers are excited about the advertising and promotional possibilities presented by text messaging to consumers’ cell phones. Gen Y consumers, given the results of a new study by Maritz Research,…

Is a Bottled Water Backlash Coming?

19 Comments
It appears as though people are coming up with reasons why they and anyone within reading or listening distance shouldn’t be drinking bottled water. Some, such as Tom Standage, writing…