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Commentary and Discussion From the Retail Community

Creating a ‘Wow’ Shopping Experience

36 Comments
While rare at retail, a “WOW” shopping experience generates four times the word-of-mouth than a problem experience, according a survey from Verde Group and Wharton. The survey showed that customers…

NRF Afterthoughts: Holistic IT

4 Comments
One of the most interesting discussions BrainTrust Panelist Bill Bittner had at this week’s NRF show was with Steve Earl, Director of Product Marketing for Kronos. As technology companies have…

Spotting the Impulse Buyer

7 Comments
A study from the University of New Hampshire revealed that shoppers who exhibit distinct cognitive skills are more apt to be impulse buyers, and suggests that salespeople can be trained…

Customer Service Tops NRF Agenda

20 Comments
When it comes to customer service in the U.S., no one does it better than L.L. Bean. That is the conclusion of the third annual National Retail Federation/American Express Customer…

Converse Turns 100

4 Comments
Converse, which turns 100 this year, has certainly lived many lives. Launching as a canvas basketball shoe back in 1908, its white tops grew to dominate the sport from the…

Consumers Exert Control and Stop Spending

8 Comments
Wendy Liebmann, chief executive of WSL Strategic Retail, describes the economic scene as being in a state of “anarchy” and retailing is no longer immune from its deleterious affect. Do…

NRF: Designing the Anti-Web Store

10 Comments
A visit to the NRF Design Studio at the association’s annual convention and expo in New York City reveals that many of retail’s freshest design ideas are being inspired by…

Tesco Encourages Convenient Dieting

7 Comments
In an effort to encourage customers to spend their dieting dollars (or to lose bodily and monetary pounds as may be more relevant in the UK) on Tesco products, the…

Salespeople Get a Bad Rap

20 Comments
A survey of 2,700 corporate buyers worldwide found that 41 percent rated the quality of the sales professionals as “fair” to “poor,” with some describing salespeople as “charm school graduates,”…

Fast Organic Food

19 Comments
Fast food is taking on a decidedly healthier and pricier persona with the growing number of cafes and restaurants popping up around the country that are serving sandwiches, salads and…

Health Food Safety Tested on Animals

6 Comments
Mixing messages, scoring an own goal and shooting oneself in the foot are all clichés that spring to mind when considering the wisdom of manufacturers who think testing new health…