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Commentary and Discussion From the Retail Community

RSR Research: Personalization vs. Relevancy

18 Comments
Retailers are getting a better picture of customer behavior, more data about consumers than ever before, and also the understanding that while consumers have concerns about privacy, they also desire…

Keep Your Hands Off My Zip Code!

21 Comments
The California Supreme Court last week ruled that California’s retailers can no longer ask for the ZIP codes of customers who make purchases with credit cards. How important are attaining…

The Approaching ‘Singularity’

18 Comments
In science fiction and technology, the term “The Singularity” is often used to reference that point in time when computers surpass human intelligence. Tonight, IBM’s computer, Watson, will take a…

Loyal Consumers ID Their Favorite Brands

4 Comments
Brand loyalty lives, according to the 15th annual Brand Keys Customer Loyalty Engagement Index (CLEI), a survey of 46,000 consumers between 18 and 65. Have the elements that create consumer…

Walgreens Recommends Its Own Brands

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A new ad for Walgreens shows a photo of a woman in a white coat with the headline, “Try the brand of health and wellness products our pharmacists recommend.” Is…

Amazon Sees Marketplace Defections

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Some of Amazon.com’s biggest customers are leaving. The e-tailing giant, which generates roughly a third of its revenues from its marketplace, has seen Buy.com, Gap and Macy’s go off on…

Best Buy May Go EDLP Route

17 Comments
Best Buy is looking to shift from “three decades of tactical discounting” to an every day low pricing model, as reported by Bloomberg News. What do you think about Best…

BrainTrust Query: Mobile Is a Distraction

21 Comments
Numbers. Statistics. Just the facts. Is the fixation on mobile and e-commerce for many retailers coming at the expense of proper attention to brick & mortar operations? Is mobile technology…

Hackers Try to Crack Smartphones

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A report by the security firm McAfee says the number of cyber attacks on smartphones increased dramatically in 2010. What will increased cyber-criminal activity mean for retailers operating mobile commerce…

L.L.Bean Turns on In-Store Video with RFID

11 Comments
L.L.Bean is testing a new system that uses radio frequency identification technology to determine when a shopper handles a specific product and then triggers a nearby video screen with information…

DIY Tries to Woo Women

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To appeal better to women, Home Depot has started offering Martha Stewart curtains in hues of “tilled soil,” paint in “cornbread,” and rugs in colors like “Wilderstein brook trout.” What…

Super Bowl Ad Winners are Real Dogs

29 Comments
The Lombardi Trophy went to the Green Bay Packers and the Super Bowl’s best commercials went to the dogs, at least according to USA Today’s AdMeter ranking. Which commercials did…