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Study Finds Values Drive Purchasing Choices

18 Comments
While value-driven consumers have been receiving a lot of attention in recent years, Amazon Advertising, part of Publicis Worldwide, has defined a new group of progressive consumers driven by their…

Attention Amazon Moms: Target.com Wants You

11 Comments
If imitation is the sincerest form of flattery, Amazon.com should have felt very flattered yesterday. Target.com announced the launch of a subscription service that allows parents of infants and toddlers…

Bogus Reviewers Do The Crime, Pay the Fine

14 Comments
New York’s Attorney General office recently sued 19 firms for more than $350,000 in fines for posting phony reviews that violated that state’s laws against false advertising. Do you expect…

Walmart Goes On a Hiring Spree

12 Comments
It’s not a huge surprise that Walmart is planning to hire 55,000 seasonal workers, up 10 percent from last year. What is surprising is the company plans to move some…

Will Consumers Pre-Pay for Groceries?

16 Comments
For grocery consumers, the list items bought week in and week out is remarkably consistent. On the grocer’s side, of all the items they stock, a very small percentage drive…

Is Black Friday History?

25 Comments
Black Friday is no longer a day or a week but a state of mind. As retailers extend the shopping season around major consumer shopping staples, we’re likely to see…

How Valuable is ‘Free!’?

9 Comments
According to a new university study, giving away a free product as part of a purchase actually boosts the perceived value of the freebie. Do you agree with research that…