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Commentary and Discussion From the Retail Community

Starbucks to workers: College is on us

21 Comments
Starbucks has announced it will make full tuition reimbursement available to more than 140,000 employees in the U.S. as part of the expanded Starbucks College Achievement Plan. Will the Starbucks…

Retail’s personalization efforts are subpar

22 Comments
Consumers aren’t too happy with the “personalized” offers and communications they’re getting from retailers. A recent survey found only 22 percent of consumers believed the average retailer understands them as…

Going beyond birthday rewards

9 Comments
For most loyalty programs, birthday rewards have become as common as free pretzels on a plane. And several inventive brands are reimagining the concept of the birthday reward to their…

RadioShack lives!

12 Comments
RadioShack has made it through bankruptcy and is set to fight another day. The chain will begin the next chapter in its history as a much smaller company, stocking fewer…

Can social loyalty be taken too far?

5 Comments
Some of the digital communications habits we’ve adopted aren’t always “better,” and some habits we’ve picked up in customer loyalty marketing are also showing lots of adoption but not necessarily…

RFID use reaching a ‘tipping point’

9 Comments
RFID is gaining traction with retailers and manufacturers, nearing an adoption and usage “tipping point,” according to a recent study from GS1 US. Do you agree RFID is at a…