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Retailers count on mobile ads

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With consumers increasingly turning to multiple screens for research and buying, retailers are doubling down on mobile advertising to reach them throughout the purchase process, according to reports. Do you…

How can physical stores tap user reviews?

17 Comments
According to a PowerReviews, 70 percent of consumers are interested in accessing product ratings and reviews while in-store. Are smartphones too limited in their ability to bring user reviews to…

Zappos pays up to support Holacracy vision

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Zappos has recently been making making waves with its new “Holacracy” model, a “comprehensive practice for structuring, governing and running an organization” that “instills rapid evolution in the core processes…

Target puts RFID rollout on the fast track

11 Comments
Target plans to complete one of the largest rollouts of item-level radio frequency identification (RFID) technology in retailing by next year. What will implementation of item-level RFID tracking in categories…

IKEA tests hybrid pick-up stores

8 Comments
In Canada, IKEA is testing two smaller stores that work as pick-up spots for their faraway larger stores but also allow enough room to sell the chain’s best sellers. Should…

Google now testing ‘buy’ button

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In what is being seen as a potential challenge to Amazon but perhaps a conflict for retailers, Google plans to begin testing “buy buttons” in coming weeks. Do the benefits…

Proximity parking app drives retail sales

13 Comments
Retailers are finding yet another critical use for beacons: parking. Shoppers who park and receive messages on their smartphones from businesses nearby are 30 percent more likely to visit that…