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Commentary and Discussion From the Retail Community

Who won the Super Ad Bowl this year?

21 Comments
The creativity of commercials produced for the Super Bowl has been slipping for a few years. Many of the 2016 crop were barely up to preseason game standards, let alone…

How do video contests help retailers?

7 Comments
The Container Store recently launched its first video contest, joining in on a trend that has included several other brands and retailers in recent years. How can video contests engage…

The new Supervalu CEO is a dealmaker

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Supervalu has named Mark Gross as its new president and chief executive, succeeding Sam Duncan who will retire from the company at the end of the month. What do you…

The positive power of negative reviews

10 Comments
A study from Northwestern University’s Spiegel Digital and Database Research Center in partnership with PowerReviews finds that negative reviews have a positive impact on brands because they help establish trust…

Diversity Barbie

13 Comments
Long criticized for her unachievable body proportions, Mattel last week unveiled curvy, petite and tall versions of Barbie. Will girls better relate to the new range of body types for…

Macy’s taps Etsy to reach Millennials

14 Comments
Etsy, the homemade crafts online marketplace, will open a shop in Macy’s Herald Square in New York City, located in One Below, the newly renovated lower level that’s aimed at…

The Big Game gets bigger for retail

9 Comments
Promising “awesome deals on party essentials to make a fantastic football bash,” Kmart last week became one the first retailers of the season looking to capitalize on the ever-expanding Super…

Kroger ignites category captain brewhaha

9 Comments
Kroger Co. is drawing controversy with a plan to move away from relying on “category captains,” such as Anheuser-Busch InBev and Diageo, to guide how wine, liquor, and beer are…