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Amazon tests one-click product placement

13 Comments
Amazon is rolling out another way to capitalize on its content: product placement. Is adding one-click purchases to products seen in Amazon Prime Video content a potential game changer or…

Is Walmart on a roll?

16 Comments
There are so many stories written about Walmart trying to catch up with Amazon.com online that you might think the world’s largest retailer is having a tough go of it…

Have consumers accepted dynamic pricing?

22 Comments
Although dynamic pricing has gotten negative press, consumers are becoming accustomed to the practice, according to a study from Wharton professors. Are consumers becoming less apprehensive about dynamic pricing?