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Commentary and Discussion From the Retail Community

Are moms too busy for in-store ads?

17 Comments
Marketers have long sought to influence grocery shoppers at or near the point of purchase, whether through traditional or digital ads, and yet a new NRF report suggests moms may…

Review site showrooms online-only brands

7 Comments
A variety of websites offer third-party reviews of consumer electronics, running shoes, beauty and other categories. Many of those items are new, online only and otherwise hard to find at…

Why are mobile conversion rates so low?

16 Comments
The average retailer stands to lose on 11 percent of potential revenue over the next 14 months because shoppers are shifting away from PCs, yet smartphone conversion remains woefully low,…

Is Black Friday doomed to extinction?

21 Comments
It wasn’t so long ago that retailers felt obligated to open early on the purported busiest shopping day of the year, and customers responded by lining up out their doors…

Does talking to a human still matter?

25 Comments
Given the march of technology, it may be naïve to believe that artificial intelligence (AI) will never be able to do everything humans do to support customer service — including…