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Is Net Promoter Score flawed?

11 Comments
For more than a decade, the yardstick for measuring business success has been Net Promoter Score, a tool created to gauge customer satisfaction with a single question: “How likely is…

Will Alexa become the voice of IoT?

15 Comments
Artificial Intelligence was topic number one at the 2017 International CES, thanks largely to Amazon’s Alexa, the undisputed star of the technology showcase. How do you ultimately see the battle…

Will 2017 be the year of the chatbot?

20 Comments
If 2016 was the year chatbots entered the retail scene, 2017 will be the year brands will start to realize real business results from the technology, through increased sales, conversion…