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Commentary and Discussion From the Retail Community

Did Walmart’s short films win Oscar night?

17 Comments
For its first-ever commercials for the Academy Awards, Walmart recruited some acclaimed directors to move its messaging beyond low prices. What do you think of Walmart’s Academy Awards placement and…

How long should data consolidation take?

7 Comments
Twenty-seven percent of manufacturers report spending three to five days a month consolidating data to support category management insights, with a further 26 percent spending a full five days on…

Are Boomers being ignored by retailers?

24 Comments
Boomers, long showered with affection by marketers, are feeling overlooked and under-rewarded by retailers, according to a survey from ICLP, the loyalty marketing agency. Is it wise for retailers and…