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Commentary and Discussion From the Retail Community

Will the soy-in-chicken report sink Subway?

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A Canadian Broadcast Corporation program’s report showing the chicken used in Subway’s sandwiches contained large concentrations of soy filler has prompted the chain to start a public relations battle and…

Are Amazon’s boxes prime ad real estate?

17 Comments
Revlon recently branded 10 million of Amazon.com’s shipping boxes as part of a campaign dubbed “the Love Project,” becoming the first-ever beauty company to do an Amazon “shipping-box takeover.” Is…

Will AI transform retail marketing?

15 Comments
The survey of more than 200 retail marketers showed that of the 66 percent who leverage AI for marketing purposes, the most common applications are in search, product recommendations, and…