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Commentary and Discussion From the Retail Community

What can TripAdvisor bring to retail?

12 Comments
TripAdvisor, the leading travel website, is opening a store at Raleigh-Durham Airport, the first such move for a reviews site. Do you see online consumer reviews becoming a bigger part…

Can parking lots save the mall?

25 Comments
To stimulate traffic, many malls are hosting events — ranging from carnivals to food-truck festivals, concerts, drive-in movies and car shows — in their parking lots. Should malls ramp up…

What’s needed beyond KPIs?

13 Comments
According to Jonathan Adler, director of insights and analytics at Lenati, KPIs (key performance indicators) are good at providing snapshots, but subpar at providing any context. Are marketers overly reliant…

Is personalized packaging going mainstream?

9 Comments
When we think personalized advertising, data-driven offers and hyper-targeted messaging come to mind. But some brands have been experimenting with adding personalized elements to the packaging products come in. How…

Are consumers’ AI fears rational?

24 Comments
Many consumers were initially concerned about how the internet tracked their browsing habits but grew accustomed to it after enjoying the technology’s benefits. Is artificial intelligence going through the same…

Will Amazon pull a Quidsi on Zappos?

12 Comments
Amazon.com will officially close Diapers.com and the other sites operated by Quidsi tomorrow after the company, which it acquired in 2011, failed to turn a profit. While the decision surprised…