RECENT discussions

Discussions

Commentary and Discussion From the Retail Community

Retailers told to forget social media

24 Comments
At the IRCE 2018 in Chicago, Jamie Salvatori, founder of Vat19, tore down some myths about the efficacy of social media marketing. Do you agree with Jamie Salvatori’s assertion that…

How many e-mails are too much?

23 Comments
According to a study from Brand Keys, 88 percent of consumers feel they receive too many emails too frequently from retail brands. Are retailers sending out too many e-mails or…

Retailers can make personalization work

17 Comments
More often than we see good examples of personalization, we see the bad. There are countless examples across social media of customers experiencing companies that are missing the point when…