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Commentary and Discussion From the Retail Community

Has dynamic pricing hit a rut?

17 Comments
One of the main reasons dynamic pricing isn’t more broadly used is that it is incredibly complicated to execute. Do you see dynamic pricing becoming more pervasive online and a…

The clock is ticking for J.C. Penney

25 Comments
J.C. Penney, by CEO Jill Soltau’s own admission, has to move faster if the department store chain is going to get ahead of its competitors and turn its ailing business…

How do brands maintain their cool?

13 Comments
University researchers have formulated a scale of 10 characteristics defining “coolness” that can be used to assess if a brand is becoming cool and staying cool. What are the benefits…

Amazon has won. Now what?

23 Comments
Amazon.com’s growth story — unprecedented, immense, rocket-like (choose your superlative) — does not come with a happy ending for most retailers. In summary, Amazon has won. The bigger problem is,…

How long is the customer journey?

17 Comments
In a survey of 158 business professionals by Arm Treasure Data, 71 percent say they believe the time between first customer engagement and purchase is a month or longer. Have…