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What is Marc Lore’s legacy at Walmart?

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Marc Lore, who has often been credited with jumpstarting Walmart’s digital evolution, is leaving the discount giant after five years.  How much headway has Walmart made competing with Amazon  over…

Do sampled freebies drive loyalty?

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A new study concludes that the use of free sampling often comes up short as a marketing tool, as many campaigns aim to bring new customers to a brand’s products…