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Commentary and Discussion From the Retail Community

When should holiday marketing start?

12 Comments
According to an AdAge-Harris Poll, 68 percent of Americans agree holiday marketing should not begin until at least Thanksgiving. How can retailers incentivize early shopping while avoiding holiday marketing fatigue?

Should PayPal still buy Pinterest?

7 Comments
Multiple outlets last week posted stories indicating PayPal was in advanced talks to acquire Pinterest to transform itself into a social commerce powerhouse. On Monday morning, however, PayPal issued a…

Are Macy’s plans sustainable?

12 Comments
Macy’s is the latest apparel retailer to boost its focus on sustainability as customers continue to expect a greater environmental commitment from the fashion industry. Will sustainability be a positive…